cognition research

Cognition Research is a young dynamic Sydney based Market Research company. Servicing many high profile clients Cognition Research conducts focus groups and conducts in depth analysis of market trends, information which informs and guides the marketing decisions made by their clients. Visit Website.

Brand Design / Logo design / Brand Positioning / Imagery Design / Art Direction / Brand Story / Brand Guidelines / Tone of Voice / Brand Personality

THE creative BRIEF

Through much discussion the client and I realised the key isight into what Cognition Research does, and that is: It’s all about people. This simple yet powerful sentence guided every design decision that was made. We shot the footage on the website landing page in Sydney city centre to create a authentic feel.

The fonts, colour ways and imagery are all reflective of the youthful and dynamic culture at Cognition Research. The font used on the logo was custom made.