People2People is a recruitment agency with six offices across five states in Australia and one in New Zealand.
Whilst the company is very successful, the brand was in need of a re-fresh. Working closely with the CEO and head of marketing of People2People and also the amazing team at THiNK Marketing, we finessed the logos and developed extensive new brand guidelines as well as many internal and external communications ranging from website updates, internal motivational posters, print and online advertising and merchandise.
We also worked extensively on p2p's internal brand "STRIDE". Central to the STRIDE brand was the creation of the two characters who have become known as "Jack" and "Jade" which were rolled out across many items including posters and merchandise.