A logo is to a business as your face is to you. It is how you are recognised. It reflects your personality, or in case of your business, your core values and principles. It is also the most powerful marketing tool known.
Logo design establishes your identity. The power of the logo lies in its visual nature. Studies have shown that people recognize and relate to images faster then text. In today’s world of multimedia, this rings more true then ever.
A badly thought up logo can very easily destroy the image of your company. On the other hand, a carefully designed logo can reach the buying public and communicate to them the worth of your company or product. Therefore, everything depends on the design of your logo.
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