Capabilities – Dormand Design

POSITIONING_

Everything from your social media, website and advertising down to your in-store experience affects how your audience sees and feels about you. What do you want people to think when they experience your Brand? Effective positioning is crucial in defining how a brand is perceived by its audience and importantly, what audience is targeted. It enables the brand to occupy a unique and meaningful space in the minds of consumers, making it easier for them to connect emotionally with the brand. It helps consumers understand what makes the brand special and fosters trust and loyalty from consumers and employees.

BRAND DESIGN_

Effective brand design is when brand communications are impactful, innovative and clearly communicate a brand’s identity, values, and personality. These elements must resonate with the target audience in an authentic way. Understanding your identity as a business is key in this process of establishing a deep connection with the consumer. It helps differentiate a brand from its competitors, establishes trust with consumers, and creates a memorable impression. Over time, a strong brand design can become synonymous with the brand itself, making it instantly recognisable and associated with specific emotions.

BRAND EXECUTION_

How a brand communicates is an integral expression of its ambitions and values. Brands must ensure all communications are consistent and distinctive in their tone of voice in order to build on a conversation with the audience. It’s story telling. It encompasses the style, language, and emotional resonance of the brand’s communication, whether in written, spoken, or visual form. Developing a unique tone of voice is essential for creating a brand personality that resonates with the target audience and differentiates the brand from competitors.

BRAND GUIDELINES_

Brand guidelines are crucial for maintaining a strong and consistent brand identity. They serve as a road map for anyone working with the brand’s visual elements ensuring that all materials and communications clearly reflect the brand’s values and messaging. I have many years’ experience in creating detailed brand guidelines and I understand the importance of shining a bright light into every corner of the brand, ensuring nothing is open for interpretation. Consistency is key to building a strong and recognisable brand.

BRAND COMMUNICATIONS_

From digital communications, website assets, social media, printed collateral to trade show signage and product packaging, I have many years’ experience in bringing the brands I have created, and have worked on, to life. Your brand must be distinct, vibrant and instantly recognisable. Both external and internal brand communications help establish a strong visual presence in the market, build relationships with customers, communicate the brand story and build confidence and pride in employees.

CORPORATE IDENTITY_

One of my great passions is creating simple, memorable and iconic logos that personify a brand’s identity and values in a single graphic mark. The logo or brand mark does the heavy lifting in terms of brand perception because it is the first brand asset seen by the consumer and therefore creates that initial impression. It’s important that the brand mark resonates with the audience in an authentic way and clearly visually communicates the brand personality and market positioning. When consumers feel they can trust a brand they are more likely to interact with it.

WEBSITE DESIGN_

For a brand to be relevant, it needs to make an unforgettable impression beyond bricks and mortar. Understanding the experiential differences between desktop, smartphone and tablet viewed content is imperative. And it’s all about the user’s experience. Beautiful, simple, clean design that does not get in the way of the user finding the content they’re after, but rather, leads them to it, in an intuitive way, this is key. All the while, reinforcing the brand tone of voice and personality.

POWERPOINT DECKS_

A well-designed, visually impactful PowerPoint template not only enhances the visual appeal of your presentations but also reinforces your brand identity. When so many presentations are lacklustre, a beautifully designed, branded and customised powerpoint template will enable your employees to build consistently beautiful presentations easily every time.

SIGNAGE & ENVIRONMENTAL_

It is crucial that your brand has impactful, engaging environment design that seamlessly extends the presence of your brand to all those who connect with it. I ensure careful consideration is given to ensure creative concepts are achievable based on the production budget and timeframe.